Fitting six inarguably big artists and film footage into one video might seem like a suicide mission, but "Sucker For Pain" manages to cover all the bases with Dan Reynolds of Imagine Dragons, Ty Dolla $ign, Logic, Lil Wayne, Wiz Khalifa and X-Ambassadors singer Sam Harris — each getting individual set-ups that are all inspired, or directly tied-into this Summer's anti-hero flick, Suicide Squad.
Ever get the sense that Instagram models lack a certain sense of depth? Then this video is for you as Charlie Puth and Lil Wayne get surrounded by a vortex of 'gram girls who turn out to be literally 2D.
Do you know why the caged Weezy sings? If you've been following the news about Lil Wayne's battles with label Cash Money, then you know the answer. The video keeps the same mixtape spirit of his new Sorry 4 the Wait 2 mixtape: It's filled with visual samples, it's got an off-the-cuff vibe, and it's released outside of his record label's preferred VEVO account.
Noted music video critic and head of the Anti Defamation League Abraham Foxman is not happy with the lyric video for Nicki Minaj:
Nicki Minaj’s new video disturbingly evokes Third Reich propaganda and constitutes a new low for pop culture’s exploitation of Nazi symbolism. The irony should be lost on no one that this video debuted on the 76th anniversary of Kristallnacht, the “night of broken glass” pogrom that signaled the beginning of the Final Solution and the Holocaust.
It is troubling that no one among Minaj’s group of producers, publicists and managers raised a red flag about the use of such imagery before ushering the video into public release.
This video is insensitive to Holocaust survivors and a trivialization of the history of that era. The abuse of Nazi imagery is deeply disturbing and offensive to Jews and all those who can recall the sacrifices Americans and many others had to make as a result of Hitler’s Nazi juggernaut.
No comment, however, on lyrics like:
Yo, I never fucked Wayne, I never fucked Drake
On my life, man, fuck's sake
If I did I menage with 'em and let 'em eat my ass like a cupcake
The "Only" lyric video is styled like an old comic book or cartoon — the intro should remind you of Looney Tunes — and is generally a jumble of references to power: Fascism, totalitarianism, religion, militarism and other 'isms. Being offended by the Young Money logo styled as red armbands, but not being offended by Drake as a priest who boasts of getting great oral from thick women, or Nicki's invitation to eat her ass like a cupcake seems odd. But both the ADL and Nicki Minaj have reasons to stay in the media, so you don't need to be a total cynic to chalk this up as an example of the symbiotic online churn. The attention here works well on all levels: Nicki's lyric video gets millions of views and press attention, and the ADL gets to focus attention their noble cause.
PS: Nicki responded to the criticism on Twitter, with a sensible "I'm very sorry & take full responsibility if it has offended anyone. I'd never condone Nazism in my art" (although most crisis PR experts would have advised she left out the "I didn't come up with the idea" and "my best friend is Jewish" parts):
The artist who made the lyric video for “Only” was influenced by a cartoon on Cartoon Network called "Metalocalypse" & Sin City.