Madison Beer’s new single “Hurts Like Hell ft. Offset” makes its debut today in an intense new music video directed by Lord Danger’s Mike Harris. Concepted by Madison and Harris, the piece harnesses the emotional power of Beer’s song in a story of abuse upended by a mightier force. Fear of emboldened women has been politically framed as witchcraft for centuries, and “Hurts Like Hell” confronts this directly.
Two drivers take a twisty drag race to Madison Beer's heart. One looks like real-life boyfriend Jack Gilinsky of featured act Jack & Jack, but the other is a mysterious stig who doesn't get revealed until the final curve.