Shot on the volcanic island of Lanzarote, Director Markus Lundqvist manages to create a desolate yet beautiful world in this video for Marina and the Diamonds new track ‘I’m a Ruin’.
On working with Marina, Lundqvist said, ‘she was wonderful to work with. A real hard worker. We worked for 32 hours straight and she just got stuck right in, even in freezing cold water.’
The track is taken from her third album ‘Froot’ released on Universal. It’ll see one track released every month until April 6 when the album goes on sale.
The visuals are lush and hypnotic with echoes of old world glamour and the sensation that we are getting pulled into the dream right along with Marina. Director Thomas Knights makes sure she looks great in a debauched vintage bombshell way, hinting at his roots in the fashion world.
Two free-floating observations: One, I bet a lot of people shouted 'werk' on the set. Two, apparently "Lana de Rey" is a genre now.
