Indoor Pets' "crowd-sourced" music video for 'Being Strange' calls on their weird and wonderful fans around the world to submit lip-syncing and dancing footage of themselves.
Ditmas may be in refence to the Brooklyn neighborhood, but the view finds us in the lovely fields of the Kiev countryside with a horse-whispering warrior and a folk-turned-rock band performing in the round.
Alex Southam, director:: "The Cossack character (Evgeniy) in the video is a genuine cossack raised within a cossack community - part of his work now is to break and train horses so was the perfect subject for our film. Whilst the shoot was pretty brutal and unforgiving - particularly for our hero - we captured something really special, no more so than the moments in the final third of the video where our hero finally becomes one with the horse."