Mercury

Jake Bugg "What Doesn't Kill You" (Andrew Douglas, dir.)

On his first album, young Jake Bugg was heralded by some critics as a future Bob Dylan. On this, the first clip from his upcoming sophomore disc, if you believe the early YouTube commentors, Jake is now channeling Alex Turner of Arctic Monkeys. Regardless, even though this b/w piece is just him lipsynching along, he has a certain poise rare for a man his age — he wants to let the music speak for itself. No problem.

WATCH IT: Jake Bugg "Two Fingers" (Jamie Thraves, dir.)

It's been a while since we've seen a promo — as they say over in the UK —  from Jamie Thraves, who directed the Radiohead classic "Just" and Coldplay "Scientist" both of which trigger huge emotions on a grand scale. This clip for "Two Fingers" — the UK equivalent of The Finger —  is something different and smaller, yet just as successful as it effortlessly captures newcomer Jake Bugg leaving his messed-up home in Nottingham for a shot at stardom.

IN PRODUCTION: Lionel Richie f/ Shania Twain - Paul Boyd, dir.

Supporting Lionel Richie's upcoming album Tuskegee, celebrating his Southern heritage via countryfied remakes of his biggest hits. Shania Twain guests on this track, while other guests include Kenny Chesney,  Kenny Rogers, Rascal Flatts and many others. And with all due respect to Jennifer Nettles, it's unlikley any  version of "Hello" can top the viral making the rounds.

QUICK CLIP: Pixie Lott "What Do You Take Me For" (Declan Whitbloom, dir.)

And all UK pop star Pixie Lott wants do is dance, dance, dance in this sleek and sexy minimalist video. --> watch "What Do You Take Me For"

Pixie Lott f/ Pusha T"What Do You Take Me For" (Mercury)Declan Whitebloom, director | Helen Potter, producer | Black Dog Films, production co | Tat Radcliffe, DP | Caroline Story, production designer | Sheryl Murakami, choreographer | Svana Gisla, Jill Hammer, exec. producer | Tom Bird, commissioner

WATCH IT: Sugarland "Stuck Like Glue" (Declan Whitebloom, dir.)

Sugarland singer Jennifer Nettles manages to make stalking look downright adorable in this unexpected clip directed by Declan Whitebloom. What starts as a seemingly normal crush gets more and more creepy as Nettles and her partner-in-crime Kristian Bush enact a slapstick plan to make sure he knows just how much she loves him. --> watch "Stuck Like Glue"

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