SKUNK's Jonathan 'JJ' Augustavo directs 'Bag Girls', one of four beautiful crafted videos to be released for SOULS. JJ creates an authentic culture biopic of America from his unique perspective, "A postcard of this country that is not based on stereotype but actually something real and spiritual."
JJ Augustavo, director: “Not since my work on the Same Love (Macklemore) film have I felt a deeper and more powerful connection. Selfishly this was an experience I needed as a director, artist and person… it was the hardest, most stressful and trying process for all of us but in the end what we made is beautiful and authentic. And in a way I fell in love with filmmaking again because of it. You could have given this project to a million different directors and had so many different and amazing projects, however what I made is my perspective of my country. Of what America is. To a mixed Filipino-American from Seattle collaborating with a white guy from Ohio, a chino-Latino from the Bay and a producer from London. A postcard of this country that is not based on stereotype but actually something real and spiritual. We bled to make this and I could not be more proud…there are hundreds of wild stories of how this was made, the stress, the doubt, the lack of sleep - but ultimately it’s a set of films I love and hold dear to my heart."
Ever get the sense that Instagram models lack a certain sense of depth? Then this video is for you as Charlie Puth and Lil Wayne get surrounded by a vortex of 'gram girls who turn out to be literally 2D.
Imagine our national anthem was Bastille's new single "Oblivion" and you were tasked with singing it prior to a demolition derby. Tough gig, right? Well, not if you're Sophie Turner, who has been through way more precarious situations as Sansa Stark on Game Of Thrones.
Despite the lack of a log lady, this video takes some unexpected twists as director Austin Peters goes a bit meta: What looks like a fairly stock performance video with trendy VHS camcorder touches, random outlaw b-roll characters, and even some "hey, we're making a video" behind-the-scenes stills becomes something else entirely when those random folks storm the set, kidnaps Bastille singer Dan Smith and decide to make their own damn video.