Monica Monique

Avicii "Wake Me Up" (Mark Seliger & CB Miller, dir.)

A young woman and her daughter (sister?) don't seem to fit into their rugged Americana town... until the elder sets out to discover where they finally belong.

If this looks a lot more like an extended fashion ad, well, Mark Seliger did direct it — his first video in what feels like a long time. Plus Avicii himself is a supporter of Ralph Lauren's Denim & Supply line.