Rita Ora avoids the spotlight during her off-time, but then shines on stage and serves as an inspiration for the waitress who helped her escape the vulturing paparazzi.
What starts as a mere melancholy stroll through blue streets becomes something increasingly monumental once that first chorus hits, at which point we rapidly escalate through time and space in a way that may give you 2001 flashbacks.
Director John Hillcoat x actress Cate Blanchett x Massive Attack is a perfect formula in a music video that's essentially a study of the human head from the actual to the abstract.