Ever get torn between two video concepts for one song? Well, if you're Rihanna and Drake you just make both videos and place them back-to-back, like it's a two-for-one special. Part 1 is directed by Director X and takes place at a sultry Jamaican hotspot called The Real Jerk (pun probably intended). Part 2 is the more revealing (pun very much intended) clip, with director Tim Erem capturing the two getting cozy under a pink light.
Imagine psychotically paranoid times inside the grow house and you might have some idea of what to expect in this dark video that teems with fire and a moth motif.
My biblical game isn't strong enought to tell you whether a burning bush is a good or a bad omen, but I know for a fact that one doesn't carry a shovel through a deserted field in order to build a sand castle. Bad shit is definitely afoot in this latest video from The Weeknd and director Grant Singer, where a premature burial is just the start of a dark and tense night.
Most of the action in "Do It Again" is probably stuff you wouldn't want to repeat unless absolutely necessary — we're talking life and death situations — but there's also moments of outright abandon and escape and a higher cause. That's not to say there aren't questions: Is it an occupation? An art heist? A rebellion?
The cigarette is down to ash, you're bored with your motel lover, playing with guns and ready to drive on — until some fiery experiences lead you back where you belong.
