In a world where updating your digital life is almost as unconscious and automatic as breathing; one girl goes against the mould and ends up having a rather peculiar breakdown which ultimately trumps her egotistical peers.
Georgia Hudson takes us on an energetic choreographed journey through the night time streets of London for Nimmo's latest 'Dancing Makes Us Brave’.
Georgia Hudson, director: Making this video was an absolute mad pleasure, right from the get go. Before this track was born, I had written a short film called 'Club Relief' about the seeking of self on a night out and when I heard this song and met the Nimmo girls I couldn't keep it back, it felt like the right image for them and the right song for me. Nimmo were so open to including the Club Relief title within the video, which kind of goes to illustrate how respectful of creative collaboration they are - it is a beautiful treat to feel like you are working with an artist rather than for them. Laura Clayton commissioned this and she was able to have brought together people who feel the same things in our stomaches, I couldn't be happier with the process or the end result really - We had a stella crew including choreography by the skin shaking Holly Blakey, styling by Hannah Hopkins who always manages to sneak in something sensual - latex/fur/frills and everyone on our substantially female based team pulled no punches for this, it was a huge effort motivated by the spirit of something special, in large part that had to be the Nimmo girls, their enthusiasm and open hearts was an infectious drive in the process and my producers Katie Lambert and Ailsa Vanessa Tapping who enabled our wildest demands to come true, the power of good energy provides more than the budget sometimes.
We shot this over a temperate summers night in East London, lensed by Marc Gomez Del Moral - a bit of a coup to work with someone as sensitive and talented as him, infamous Richard James Lewis on steadicam unflinching as he had to back out of a club across a road ahead of moving cars while having his (not alexa mini) head doing a 360, steadicam always has to work so hard on music videos! Respect to them! Our incredible dancers bringing relentless drive to the visuals, Gianna G really blew me away with her free styling that you see near the start of the video, immense fluidity. I think that dancing does make us brave actually, and so does working with good people. Adrenalin rushes all round, hope it feels as good to watch as it did to make, its the right season to be heading out into the night."