How do you cure a broken heart? Morten has a quick and not-so-cheap solution in this video that mostly features him tormented by memories and words during a lonely, late-night drive.
A look at life with/without a cherished sibling in this narrative that chucks away some of the pre-conceived notions of what an EDM video looks like — much like the song does as well. This could also be seen as Avicii's "thank you" to America for helping him cross over to the mainstream this year.
A young woman and her daughter (sister?) don't seem to fit into their rugged Americana town... until the elder sets out to discover where they finally belong.
If this looks a lot more like an extended fashion ad, well, Mark Seliger did direct it — his first video in what feels like a long time. Plus Avicii himself is a supporter ofRalph Lauren's Denim & Supply line.