@kevathens I'm writing again, and nothing could thrill me more 19 hours 48 min ago
@kevathens Things are kind of checking out, so I think I can tell you I'm writing now 1 day 17 hours ago
@kevathens Things are kind of checking out, so I think I can tell you I'm writing now 1 day 17 hours ago
@kevathens I'm writing again, and nothing could thrill me more 19 hours 48 min ago

Regan Jackson

Jay Z & Justin Timberlake "Holy Grail" (Anthony Mandler, dir.)

There's a last days of Xanadu vibe here, with Jay Z and Justin Timberlake all alone at the top of the world, surrounded by the baubles that come with great wealth and success — an effect that's further emphasized by the periodically slurred-down audio.

Also of note is that this is the first Facebook exclusive premiere, with the video available exclusively via Facebook and giving Jay Z and Justin Timberlake unfettered reach to their combined 42 million followers (which if you know anything about how Facebook posts are limited unless boosted, you know the value of that promo is huge).

And it could be a good case study into whether people care about where or how they watch videos, so long as all the sharing/embedding features they expect are supported.