The visual was a reawakening for Jasmine, positioning herself in a slightly different realm with a beautiful new sound. Working closely with choreographer Darcy Wallace we wanted the movement to reflect the themes of loyalty, separation and then finally freedom and independence. We filmed on a brutally cold day in December at Chatham Historic which is an epic space. Special thanks to Nicola Sheppard at Atlantic who gave me the freedom to collaborate closely with Jasmine to sculpt the creative.
Aella Jordan-Edge takes us to the London nightclub scene to film Matoma’s ‘Lonely’ ft. MAX. With an “imaginary friend” concept at its core, this music video was inspired by Aella’s love for the classic film, ‘Harvey’. We follow the journey of two dancers, never knowing if the girl in this romantic duo is real, or just a figment of his imagination.
