Shot on location for two days in Mexico City and From The Director:
"I was interested in contrasts. Being 'bad' vs being 'good'. Total freedom vs the trappings of fame/celebrity, and all the vacuousness that goes with it. All framed within a little story about two best friends who drift apart.
The idea of contrast really drove the way we told that story. Art direction and colour were obviously a big part of this. DOP Ben Kitchens really did a fantastic job.
This nearly hourlong documentary directed by Sam Jones — who you know from the Wilco movie I Am Trying To Break Your Heart, plus great videos for Mumford & Sons, John Mayer, and others — serves dual purposes. You get to feed your hunger for insight into alternative stars Passion Pit (and up-and-comers Wildcat! Wildcat!), and Taco Bell gets to feed their need to reach a market that may not respond to talking chihuahuas.
Mumford & Sons have at times been criticized as Instagram-filtered nostalgists who dress like docents at some Dust Bowl history center, but this latest clip from director Sam Jones steers the band straight into that skid and out the other side to the land of laughs.
The camera continually tracks to the right as Mumford And Sons repeat themselves on-screen, not ceasing their intense performance until things have come to the end. As with most great performance videos, this one works thanks to the little details — Macus Mumford's broken string, for example. — and a consistent visual style that frames it all.