We've seen lots (and lots) of weed in music videos, but now we finally have one from marijuana's point of view, from seed to harvest to blunt-smoking good times (until the Feds show up).
Tough to argue with this formula: Take hot producer DJ Mustard, hot new artist Tinashe, hot rapper Schoolboy Q and let director Hannah Lux Davis bring out their stylish best.
Perhaps the adage needs to be updated to, "there is nothing said to be certain in a rap video but death and strippers." Such is the cycle of life, starting at a New Orleans graveyard and a ratchet red strip club. And yet, there's something cinematic and compelling. And NSFW.
A trippy party video with a disembodied head, plus various warping and negative effects that stops every now and then to highlight the #oxymoron hashtag. Also, keep an eye out for cameo appearances by Macklemore and (fake) Barack Obama.