@ISMADUG WATCH IT: Bashton "Scandal" (Pablo Mengin, dir.) https://t.co/s8Tubcz8jt via 4 hours 43 min ago

Scott Cudmore

Metz "The Swimmer" (Leblanc + Cudmore, dir.)

Try not to guess the plot in “The Swimmer" —  LeBlanc + Cudmore’s super-stylish punk whatever video, until you’ve watched it two or three times — the video is more a pastiche than a strictly plot-driven affair. And quite the pastiche it is! Watch as a guy gets baptised, slapped and beaten-up while taking breaks to enjoy the television or watch some kids dancing.

Director Emily Kai Bock Wins Prism Prize for Arcade Fire "Aferlife"

The second annual Prism Prize, celebrating the best Canadian music videos, took place last night in Toronto.

Director Emily Kai Bock took home the $5,000 Grand Prize for her masterful narrative Arcade Fire "Afterlife" video. Director Kheaven Lewandowski won the audience prize via online voting for The Belle Game "River" video.

Creative team Scott Cudmore and Michael Leblanc received the inaiugural Arthur Lipsett Award, established to recognize an innovative and unique approach to music video art; Director Floria Sigismondi received the inagural Special Achievement Award.

Also of note: Emily Kai Bock was a guest on CBC radio show As It Happens discussing her win, working with Arcade Fire, and why it's OK for a video to make you cry.