Structured to feel more like a documentary about a love triangle than a traditional music video, "The River" stars Eminem at his most candid and personal life, even if he consistently remains one post-modern twist ahead of the viewer.
The math behind the 3 million+ views this has racked-up is simple: Priyanka Chopria looks like an exotic supermodel who also happens to be the biggest movie star back home in India. The song is a bit dance/pop-by-numbers — and the video doesn't aspire to be more than a high-end beauty piece in exotic locations — and for extra insurance, they got PItbull to bless it and bring in his own sizable audience.
It's all as it should be, to be honest, basically an example of how to use a debut video to and song to exactly brand someone who could very well be the next J-Lo. In fact, let's call her P-Cho.