These visuals take on a different meaning in the CoronaCrisis that hit after shooting the video, but "Ohh LA LA" basically imagines the party that will bust out when cash no longer rules everything around us.
A multi-media video that's inspired by 90's-fighter-video games, stop motion animation and comic books.
rubberband., directors: "We had a lot of fun taking outdated processes (everything from 16mm long exposure stop-animation to step printing) and blending them together in a relatively post heavy way. There’s a lot of vfx in the video that you wouldn’t notice outright. We sort of loved the idea of taking what most people would consider laughably old school and bringing it to life with people who are used to working with slick, CG heavy imagery. We just wanted to make something that translated all these influences and references into something original. And we feel pretty good about where we landed.
However long you plan to shoot stop motion, we’d recommend making it longer."
There's a peaceful sound from Leon Bridges' guitar and voice in his motel room, but it's violence and harsh realities out on the streets. But, hope is there if you choose to find it, even if it's via a garden hose baptism or just finding some solace with your loved ones.
Leon Bridges: "A river has historically been used in gospel music as symbolism for change and redemption. My goal was to write a song about my personal spiritual experience. It was written during a time of real depression in my life and I recall sitting in my garage trying to write a song which reflected this struggle. I felt stuck working multiple jobs to support myself and my mother. I had little hope and couldn’t see a road out of my reality. The only thing I could cling to in the midst of all that was my faith in God and my only path towards baptism was by way of the river.
When thinking about how to best visually represent this universal battle, I reflected on the depiction of black communities in our media and particular experiences within my own life. This video showcases the unique struggle many black men and women face across this country. However, unlike the captured images which tend to represent only part of the story, I wanted to showcase that through all the injustice, there's real hope in the world.
I want this video to be a message of light. I believe it has the power to change and heal those that are hurting." [via Facebook]
Based on this video for dance act Swedish House Mafia, you could assume mankind has gone to the dogs, depitcting a series of aggressive and lawless acts. Except, that expression is rendered a bit moot since the dogs here seem to have moved up the civilization ladder and are now way more domesticated than us humans. --> watch "Save The World"
Will.I.Am takes a well-deserved bow after spearheading an unprecedented viral campaign for the Obama presidential campaign with this cheerily optimistic salute to the new morning in America. This quickly assembled video scrapbook mixes lots of stock shots from presidential race with some more personal clips of Will.I.Am's adventures in political science (yes, including his CNN hologram appearance) and reaction shots to Obama's victory by celebrities and the world at large.