Alecia Moore aka P!nk returns with plenty of fight and beauty in what you wish was a post-apocalyptic fantasy, but is surely meant to depict the here and now.
Georgia Hudson, director: Hearing the track, it was huge, and what an incredible opportunity to work with such relevance to our climate right NOW. Dance is a real passion to me, it seemed the right way to talk about these ideas, both the societal and inter personal versions of the tracks narrative.
Dance is so inclusive, it transcends semantics and is driven by emotion and response, which just seemed a perfect sensitive way to treat it; when we cast it I was explicit that we had no roles to fill, we were seeking the people that this video was going to be about. Choreographed by Nick and AJ of the Goldenboyz, the way they translated the conceptual messages into the dancers and Alicias bodies was extraoridnary.
The diner scene is so satisfying, staggering the raw, frustrated choreography both inside and outside of our location gave a really great image and consolidated the idea of a community uprising from everywhere, that you are outside looking in at first, until you are right inside and a part of it too.
Throughout all our dancing, it is meant to be driven from the stomach, guttural, raw and screaming, like a real expression and ante up. WHAT a crew of dancers we had, each one of them irreplaceable to this video. I have so many favourite moments in this video.
This was a mad production — Steve Annis pulls no punches with his lighting list, using a helicopter as a top light was a totally unique experience that also added to the atmosphere incredibly as we created these scenes, Steve absolutely made sure that we all understood NOTHING would be as good as an actual helicopter. True. Our helicopter ops were pretty gassed to be operating using 40-80mm zoom lenses on a shot over helicopter — an industry first apparently (geek note). Seeing the helicopter chase P!nks car only 3 feet from the ground was a moment for sure.
Working with Alecia was such an immense privilege, she really knows how to hold the creatives around her — She is so inspiring and so heartfelt and authentic."
In a world where updating your digital life is almost as unconscious and automatic as breathing; one girl goes against the mould and ends up having a rather peculiar breakdown which ultimately trumps her egotistical peers.
Mali Music has shared a sweet new video for "Contradiction," one of his contributions to the ChiRaq The Movie soundtrack.
Directed by Davis Silis, the warm video shines a spotlight on the Georgia singer and his collaborator Jhene Aiko. The pair sway gently with a glowing dance club's pretty crowd while singing about the ups and downs of love. As well as creating a reminder of everyone lost in violence not just in Chicago, but all over the world.
David Silis, director: "The insurmountable loss Chicago has experienced over the years for many people only came into perspective when compared to America’s losses in Iraq, a war more publicised, and certainly longer-running than any other.
I grew up not far from Chicago, so when this project came around, working with the supremely talented Mali Music, Jhené Aiko, and the team behind Spike Lee’s film ‘Chi-Raq’, the soundtrack on which ‘Contradiction’ features, it felt quite personal. Especially when only a few weeks after we finished filming, my own hometown suffered a mass shooting.
What we wanted to create was a video that reinforced the story of ‘Chi-Raq,’ but also had its own message. Both a celebration of community, and a lament of its destruction. Or in other words, a contradiction. That while life does go on, we shall never forget those who were lost."
Based on the director's comment, the thrust of this video is clearly about how Britain's austerity is crimping dreams and subduing cities, but it's also hard to avoid noticing that kids have an easy time of finding things to do that seem much more fulfilling that shopping.
Domino's latest signing Georgia gets immersed into a hyper-real environment along with mysterious figures, for her latest video 'Nothing Solutions'.
Courtney Phillips, director: "It was key to keep the visuals feeling mysterious and ambiguous, leaving the meaning open to the viewer’s interpretation - but some might say she's running from her demons. We brought the forest to life by transforming it in to a hyper real environment, injecting artificial colours in to a natural space."
Conor Maynard flaunts a luxurious lifestyle in his new video for 'Royalty', directed by Courtney Phillips. Set in an affluent underground club, the truth behind the club's dirty dealings begins to unfold...
It's clear from the start that today won't be a good day for the young man in this new J. Cole video. Director Sam Pilling plays with that palpably impending doom, twisting the storyline into a climax that's as emotionally devastating as can be for our hero.