@kevathens I'm writing again, and nothing could thrill me more 1 day 15 hours ago
@kevathens I'm writing again, and nothing could thrill me more 1 day 15 hours ago

Syndrome

Action Bronson "Actin Crazy" (Syndrome, dir.)

This one is for all you fans of silly green screen videos — especially the ones where you get to see a little green, in addition to the outlandish scenes. (note: It's also fans of cereal.)

Syndrome, directors: "What would it be like if you could see what Action Bronson saw in his head while he stood in front of a green screen? That was the basis for this video's concept. The end result is a single take set up that we blocked out with Bronson and our crew to capture him literally Actin' Crazy on set. It was important to capture everything; mistakes and all. Just as long as it was real. We ended up only shooting this sequence twice. We used the first take because it was so pure and there was nothing for Bronson to compare it to. We noticed during the second take that he was trying too hard and we lost the realness of the moments. Our scheduled 14 hour day was wrapped in 2 hours. In the end we rolled the dice on a silly idea but with trust from Bronson and his team we were able to bring it to fruition."

Eminem f/ Sia "Guts Over Fear" (Syndrome, dir.)

In which our fighter learns that he can't summon his full power until he's pushed back against the wall... Eminem returns with this inspirational look back at overcoming his own odds while the video shows a similar story with a boxer.

PS: You weren't expecting the notoriously camerashy Sia to appear in this video, did you? Her wig is donned here by the distinctive model Chantelle Brown-Young aka Winnie Harlow, who has the skin condition vitiligo.

C'mon Get Hatty with Pharrell

Being that Pharrell's hat was the most talked-about element of this year's Grammy Awards — perhaps all you need to know about the current state of music — then you just knew that a "Hatty" parody of his hit "Happy" was going to make it's way online...

What you didn't know was that Pharrell's own company, I Am Other, would be the one's behind it, with Syndrome placing the hatty effects onto the video originally directed by We Are From L.A.

Eminem "Berzerk" (Syndrome, dir.)

It took a certain kind of lunatic to create a compilation VHS tape: Two VCRs, bouncing clips back and forth and then proceeding to degrade it with every dub you made for friends. And that is exactly what we have with "Berzerk," an homage to old-school rap — the most obvious cues are Beastie Boys "So What'cha Want," the album art for LL Cool J "Radio," and guest star Rick Rubin, who produced this track and the early Beasties and LL stuff, plus lots more — mixed together with street fights and other mayhem to create a blaze of fuzzy glory.

Kick it!