A post-modern excursion where Drake is aware of trying mash-up a Taye Diggs rom-com comedy vibe with a New Orleans escapade, while also dealing with the fact that a viral challenge meme has already impacted in a way that may be more pervasive than the reach of any traditional music video in this Social Media Age.
And while you enjoy the ride, keep an eye out for some guest star appearances and an end credit compliation of some of the more epic Challenge clips.
Ever get torn between two video concepts for one song? Well, if you're Rihanna and Drake you just make both videos and place them back-to-back, like it's a two-for-one special. Part 1 is directed by Director X and takes place at a sultry Jamaican hotspot called The Real Jerk (pun probably intended). Part 2 is the more revealing (pun very much intended) clip, with director Tim Erem capturing the two getting cozy under a pink light.
Director X gets back to doing that geometric thing — see his Sean Paul "Gimme The Light" breakthrough for a good reference — while hotline girls strut their silhouetted stuff and Drake dances like he just don't give a damn.