Tara Razavi

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Tyler The Creator "Buffalo" (Wolf Haley, dir.)

Which Tyler The Creator do you want? This video offers two very stark choices: There's the provocative one who's willing to dangle from a noose and stare down an angy mob, but if that's a bit too aggro for you — did I mention he's in white face and that the mob is comprised solely of black people? —  and there's the squeaky-clean Tyler who's solely about presenting soothing music in a simple setting.

The choice should be easy, even if it makes you uneasy.

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Justin Bieber "What Do You Mean?" (Brad Furman, dir.)

So Justin’s actually working on making quality videos, right? That’s the lesson coming from this and Mr. Bieber’s recent Moonman-winning video “Where Are U Now.” Here, Brad Furman directs Bieber in a somewhat dangerous liaison with model Xenia Deli. And the result is a further step forward from his early vids. You can sense he’s maturing, which is welcome news to some of us.

In Production

Justin Bieber Teasing "What Do You Mean" Video

While a practical who's who of music (and otherwise) celebrities — from Chris Martin to Ellen to Tori Kelly to Alanis Morissette — taking part in a daily countdown to the August 28 launch of Justin Bieber's comeback single "What Do You Mean," all reports seem to indicate the video will be just as massive and well planned.

While lots of details are under wraps, we know it's a multiple day shoot that has a guest spot for actor John Leguizamo, and more rain than East Los Angeles has seen in maybe forever — and with big screen director Brad Furman on the other side of the camera.

Keep watch on the Bieber tick tock clock for the when the song (and maybe the video) will drop...