Tara Razavi

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Tyler The Creator "Tamale" (Wolf Haley, dir.)

There's a decent chance that Tyler The Creator crosses way too many lines for you to really get with him — most bars feature at least one word that's not considered kosher for polite society — but "Tamale" is him at his random best, pinging back and forth between making serious points and getting silly. Visually, it's a blast, but there' usually a counterbalance: The ass trampoline gets contrasted with a censored bit of presumed violence, and just when you think he's about to take the piss out of a boring indie rock Zombie appregio riff, he uses as a chance to get deep.

Also worth noting: Tyler could probably have a lucrative career as a director — yes, he's Wolf Haley — if he gets tired of rhyming.

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Of Monsters And Men "Yellow Light" (David Gallardo, dir.)

The past 18 months have been nothing short of a whirlwind for Icelandic band Of Monsters and Men. This tour video serves as a quick restrospective of that time touring the world, appropriately soundtracked by their album and show closing anthem, "Yellow Light."

Director David Gallardo was there, from their first US show at a tiny Austin bike shop during SXSW 2012, all the way to some of the biggest festival stages in the world. 

In other words, it's a videos that's more that a year in the making...

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Kelly Rowland "Dirty Laundry" (Sarah McColgan, dir.)

Kelly Rowland knows a bad guy when she dates him - but washing him out of her life is harder than might be expected. Director Sarah McColgan has her superstar dining with the guy - who oafishly splashes her with with red wine, perhaps leading to the reflective soak Kelly takes. This rocky relationship seems to even threaten the sanctity of the Destiny's Child team - which is clear grounds for firing. Later, bro.

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Young Jeezy "R.I.P." (TAJ, dir.)

Young Jeezy - R.I.P. (Explicit) ft. 2 Chainz

Most hip-hop artists want a club video that feels larger than life; a clip packed with amazing women and a roster of cameos that will get fans pausing and rewinding to see if that was really who they thought it was. Director Taj has delivered just that kind of video for Jeezy and 2 Chainz - making the club look sexy and holding down the VIP section for fellow stars from Snoop to Ludacris to E-40.