Taylor Swift

Actor Brandon Routh lives a Don Draper'esque double life as he balances the appearances of a happy homelife with Sugarland's Jennifer Nettles and something on the side with Taylor Swift.

Get ready to play a game of "Will the real Taylor Swift please stand up?" in this tricky and twisty sci-fi bonanza directed TSwift's visual assassin Joseph Kahn. The plot involves the pop star's current incarnation confronting cyborg replicant that's more than ready to break out her glass box and start kicking some ass on her behalf. Ready for it?

Taylor Swift returns with a lyric videos delighting in their ability to reference Saul Bass, but mainly just delighting her massive fanbase who will devour this lyric video produced with her longrunning visual assassin Joseph Kahn.

PS: The official video will launch during this sunday's VMAs. 

I've said it before, but every artist that breaks through to an arena level deserves to make their own version of the "Home Sweet Home" on-the-road video. Of course, Taylor Swift way above even that level of success, and she's also savvy enough to make clear she believes that the fans are just as important as the person on stage.

It's a fairy tale where Taylor Swift doesn't need to wait for any Prince Charming to save her in this latest epic collaboration with director Joseph Kahn. She just needs to decide to turn around and move on from her entanglements. That journey is anything but easy, however, as our heroine goes from the oceans edge to an icy peak and into a forest that's invariably filled with snarling dogs, menacing fire and malicious brances (note: I'd reference Evil Dead her, but why start the New Year that twisted, right?).

Never trust director Joseph Kahn when he says he's shooting either a tampon commercial, or a toothpaste commercial. 

The tampon spot wound-up being his Internet destroying Power/Rangers rebootleg, and the toothpaste commercial is his third music video for music business overlordess Taylor Swift.

"Wildest Dreams" will debut on Sunday, August 30 as part of the MTV VMA Pre-Show. A teaser is out now that just begs you to Zapruder that shit frame by frame, but I'll save you some trouble:

• The love interest is actor Scott Eastwood, son of Clint
• The location is Africa (aka: land of Zebras)
• And if you freeze frame that slate and get confused about it saying the director is G. Musterhausen and thinking Taylor is working with a dead man, you need to rewatch Kahn's "Knights Of Cydonia" and pay attention to the credits.

Yes, we know Taylor Swift is popular, but just to make sure you realize how big she is on the heels of her star-studded "Bad Blood" video, take a look at the numbers:

• 20 million - "Bad Blood" broke the 24 hour VEVO record for most views in one day, getting nearly 20 million views in one day.
• 37 million - Total "Bad Blood" views as I write this, four days after the premiere.
• 5 billion - Total view count for all her videos.
• 11 million - Total estimated viewers to the Billboard Music Awards, which televised the exclusive world premiere of the video.

It's like there's the music business, and then there's the Taylor Swift business, with the only similarity being that they use some of the same notes...