Tim Erem

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Rihanna f/ Drake "Work" (Director X, Tim Erem, dir.)

Ever get torn between two video concepts for one song? Well, if you're Rihanna and Drake you just make both videos and place them back-to-back, like it's a two-for-one special. Part 1 is directed by Director X and takes place at a sultry Jamaican hotspot called The Real Jerk (pun probably intended). Part 2 is the more revealing (pun very much intended) clip, with director Tim Erem capturing the two getting cozy under a pink light. 

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MØ "XXX 88" (Tim Erem, dir.)

MØ — or, if you don't feel like fucking with optionaltaccentwhatever on your keypad, you can call her MoMoMoYouth, or Maiden (which is what MØ translates to in Danish) or Karen Marie Ørsted — dreams of living in a trap star fantasy. She pines over a Diplo magazine cover (nice abs!), imagines waving a XXX flag with her posse on the beach, and being on a spirit quest in the desert.

Alas, she remains back at home. 

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Elliphant "Down On Life" (Tim Erem, dir.)

Elliphant - Down on Life

Katy Perry told me to watch this — ok, fine, I read her tweet about it — and she's onto something. Originally released back in December, this Elliphant video highlights some gorgous Icelandic landscapes, the lovely singer herself and two other ladies, a randy dog, some horses and perfectly askew filmic POV.