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MTV Adds for the Week of 9/14/09

MTV Adds for the week of September 14:

  • Madonna "Celebration"
  • Mary J. Blige f/ Drake "The One"

MTV2 Adds for the week of September 14:

  • Alice In Chains "Check My Brain"
  • Black Dada "Imma Zoe"
  • Breaking Benjamin-I Will Not Bow"
  • Ghostface Killah "Baby"
  • Silversun Pickups "Substitution"

MTVU Adds for the week of September 14:

COMMENTARY: Video Saves Chris Brown's Career (and Music Video Itself?)

Once upon a time Chris Brown was squeaky clean enough to perform bubblegum pop. Literally. Originally penned and produced for a Wrigley Doublemint gum advertised, Brown's 2008 hit "Forever" has taken on a whole new life thanks to a viral video sensation in which a goofy wedding party dances down to the aisle to this track.

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Viral Videos And Playing The Lottery

Something to keep in mind the next time you are asked to engineer a viral video:

"What are your chances of achieving YouTube stardom? I crunched the numbers to find out what percentage of YouTube videos hit it big, cracking even 10,000 or 100,000 views. The results: You might have better odds playing the lottery than of becoming a viral video sensation."and"When the odds of even 1,000 people viewing your video in a month's time are only 3 percent, however, it's tough to argue that hitting it big on YouTube is anything more than dumb luck."

Both quotes come from Slate.com writer Chris Wilson's article on YouTube and the myth that online superstardom is within your grasp.

MTV Adds for the Week of 7/06/09

MTV Adds for the week of July 6:

  • All Time Low "Weightless"
  • Drake "Best I Ever Had"
  • Jay-Z "(D.O.A) Death of Auto-Tune"
  • Nickelback "If Today Was Your Last Day"

MTV2 Adds for the week of July 6:

  • All Time Low "Weightless"
  • Drake "Best I Ever Had"
  • Jay-Z "(D.O.A) Death of Auto-Tune"
  • K’naan "T.I.A"
  • Seether "Careless Whisper"
  • Yeah Yeah Yeahs "Heads Will Roll"

MTVU Adds for the week of July 6:

July 4th Break

Sometimes the eagle soars. Sometimes it cries.

Happy July 4th. See you next week.

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PABLOVE: Remembering Pablo Thrailkill Castelaz

It is with sadness I relate news that Pablo Thrailkill Castelaz, a young friend of many in the music and video industry, passed away this weekend after a battle with cancer. Pablo was six years old. Deepest condolences go out to his amazing and loving family: Parents Jeff Castelaz and Jo Ann Thrailkill, and brother Grady.

A foundation called Pablove was established earlier this year to help fight childhook cancer with love. Please visit pablove.org for information on Pablove and how you can contribute.

QUICK CLIP: Butch Walker "Here Comes The Heartache"

Instead of just finding solace in this rootsy track from noted producer Butch Walker, a recently dumped young man decides he'd be better off romancing a something a bit more inanimate than a human. This leads to hijinks along the lines of Mannequin mixed with a bit of Lars And The Real Girl. --> "Here Comes The Heartache"

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