If you've ever read a music video treatment, you've probably come across some phraseology that boldly states, "This will be the greatest music video ever made."
Most videos fall short of those GOAT ambitions, which is understandable in a medium which straddles the line between art and commerce while dealing with budgetary considerations, tight deadlines, "star" performers who may have never before been on a set and in front of a camera and so on and so forth. But, some videos actually reach that promised land and succeed on every level.
"It is what it is, and I think anyone who refutes that is an idiot in 2008. We can all agree as a medium music videos really found their place in pop culture in the 1990s, [but they've been] replaced by the Internet in the 21st century... The music video is a dead medium..."
Adds:Alicia Keys "Teenage Love Affair" (J)
Ashanti "The Way That I Love You" (The Inc./Universal Motown)
Mariah Carey "Bye Bye" (Island Def Jam)
Natasha Bedingfield "Pocketful of Sunshine" (Epic)
Simple Plan "Your Love Is A Lie" (Atlantic)
Tyga "Coconut Juice " (Decaydance)
Adds:Children Of Bodom "Blooddrunk" (Spinefarm)
Colby O'Donis f/ Akon "What You Got" (Kon Live/Geffen)
Counting Crows "You Can't Count On Me" (Interscope)
Duffy "Mercy" (Island Def Jam)
James Blunt "Carry You Home" (Custard/Atlantic)
Mark Ronson f/ Amy Winehouse "Valerie" (Allido/RCA)
Adds:Cherish "Killa" (Sho'nuff/Capito)
Chevelle "The Fad" (Epic)
Chingy "Gimme That" (DTP/Def Jam)
Danity Kane "Damage" (Bad Boy)
Day 26 "Got Me Going" (Bad Boy)
Dem Franchize Boyz "Talkin' Out Da Side ..." (So So Def/Virgin/Capitol)