Virgin

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Ella Eyre "If I Go" (Henry Scholfield, dir.)

Here's a perfect example of using in-camera tricks to create the illusion of zero gravity...

Henry Schofield, director:

"-So the ceiling is the floor? - Yes... No... First the floor is the wall then the floor will be the floor... 

The concept itself threw up a lot of technical challenges and no less in the semantics of which way is up, at what point and for whom. 

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30 Seconds To Mars "Up In The Air" (Bartholomew Cubbins, dir.)

Thirty Seconds To Mars - Up In The Air

One thing about Thirty Second To Mars and director Bartholomew Cubbins — who is to 30STMs  singer Jared Leto as Wolf Haley is to Tyler The Creator — is that they know how to go big. And "Up In The Air" is massive in every way — the intro, the interlude, the location and the collaborators, which runs the gamut of several A-list circles.

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Bastille "Laura Palmer" (Austin Peters, dir.)

Bastille - Laura Palmer

Despite the lack of a log lady, this video takes some unexpected twists as director Austin Peters goes a bit meta: What looks like a fairly stock performance video with trendy VHS camcorder touches,  random outlaw b-roll characters, and even some "hey, we're making a video" behind-the-scenes stills becomes something else entirely when those random folks storm the set, kidnaps Bastille singer Dan Smith and decide to make their own damn video.