We Are Shining

D&AD and YouTube announce first shortlist for inaugural Next Director Award

Sixteen filmmakers are in the running for the first D&AD Next Director Award, created in partnership with Youtube and supported by MOFILM.

Selected by a panel of industry leaders including Dougal Wilson, David Bruno, Ringan Ledwidge and Juliette Larthe, the following films — including a few music videos — comprise the first shortlist:

The Next Director Award is separate to the D&AD Professional Awards, and will be judged three times per year, producing three separate shortlists. The next entry period is now open, with a deadline on 15 October 15.

We Are Shining "Killing" (Ed Morris, dir.)

London: 30th January 2014. Rattling Stick director, Ed Morris, enters the world of Music Video creating and directing a compelling film for new artist We Are Shining featuring Eliza Doolittle. The track is called ‘Killing’.

This promo capitalizes on the power of viral marketing to reach an audience beyond its current fan base. It presents itself as a piece of highly share-worthy content into which the music features as an integral part of the idea.

We Are Shining "Wheel" (Carl Addy, dir.)

It's a philospher's Tumblr page come to life, swirling with borrowed images in a vortex of GIF psychedelia. 

Carl Addy, director:  "Our inspiration behind this promo was the idea of modern tribalism, using visuals in the same way that the band appropriates audio samples. We wanted to make a Tumblr as a video to show their influences and inspirations yet  with a cleverly weaved narrative. I’m incredibly proud of the final film that we have created and working with We Are Shining has been an excellent creative adventure.”