The Weeknd

The Weeknd "Secrets" (Pedro Martin-Calero, dir.)

Here's why anyone who cares about anything that has to do with music videos should give props to The Weeknd. Whereas he could have just gone safe and expected with his visuals, The Weeknd basically has gone with a different director and style for every video off Starboy: Grant Singer for "Starboy," Warren Fu for "I Feel It Coming," BRTHR for "Party Monster," Ilya Naishuller for "False Alarm," and now Canada alum Pedro Martin Calero for "Secrets."

"Secrets" is a purposeful mystery, with twisty geometries, endless starways, mirrored images and a hint of a story that runs from love to religion.