The big news story here — besides it being the official return of one of the world's biggest artists — is that this clip doubles as a launch showcase for the new iPhone 16 Pro, which boasts next-level video capabilities that may give some bigger/fancier cameras a run for their money. Creatively, the music video is essentially the anatomy of a car crash in the midst of a rainstom, but with Abel perservering for as long as possible to reach a sort of transcendence.
Exotic locales, massive guest spots and exclusive location access make this Travis Scott video next level — even if it all ends with something as comforting and familiar as a bowl of spaghetti.
What feels like a Lost In Translation homage between The Weeknd and South Korean model and actress HoYeon Jung turns into something much deeper and stranger thanks to none other than comedic icon Jim Carrey.
