@Videostatic RT : — A pop-up museum. A new project. A lifetime achievement award. And , 18 years later.… https://t.co/GP4GVca2Wk 1 day 11 hours ago

Young Thug

Young Thug "Wyclef Jean" (Ryan Staake, dir.)

Anyone who's been in music videos for more than a few years has probably experience the worst case scenario: A video where the artist doesn't show up. And you have the crew, the talent, the locations, so you go ahead and shoot what you have. Director Ryan Staake, with the apparent blessing of Young Thug, takes that to the next level delivering a meta video that tells the story of a blown shoot, including recordings of Thug describing his idea, snippets of the original treatment, and way more, ultimately delivering a video that very well might wind up being way more impactful than the original video.

Genius.