London: 30th January 2014. Rattling Stick director, Ed Morris, enters the world of Music Video creating and directing a compelling film for new artist We Are Shining featuring Eliza Doolittle. The track is called ‘Killing’.
This promo capitalizes on the power of viral marketing to reach an audience beyond its current fan base. It presents itself as a piece of highly share-worthy content into which the music features as an integral part of the idea.
Perhaps not what you'd expect for a song with a title like "I Wish I Was A Girl," but thise introduction to various young Middle Eastern dreamers keys in on the "I Wish" part, showcasing career and creative ambitions not any dissimilar than most other places.
