I don't really like fine or contemporary artists dabbling in my music videos. They're different forms, requiring different skillsets.
This clip from celebrated and confrontational Chinese artist Ai Weiwei is a good example. Without knowing his stature and the fact that this profanity-laden song — the chorus translates as "oh dumbass" — is a direct fuck you to the goverment that jailed him for 81 days for essentially being outspoken, you'd probably not find too much resonance in it.
Without context, it's just a chinese heavy metal song with a jail motif. And if you need context to get it, then you're not really reaching the masses with your message. And isn't that the point of him making a music video, as opposed to his usual work?.