@questlove 😂😂😂😂🤣🤣🤣🤣 https://t.co/fNHHO787pN 1 day 19 hours ago
@JosephKahn Here are things in my cargo shorts: Keys Wallet $87 Cellphone Microfiber cloth Business cards USB stick Gum Toothp… https://t.co/B4vlDcVDRJ 2 hours 56 min ago
@JosephKahn My agent's name is Pete and at first I thought this was him and I was going to have to fire him. https://t.co/GkMtJPP7Ch 1 day 8 hours ago
@JosephKahn RT : directed the fuck out of that Happy! Episode. 1 day 18 hours ago
@JosephKahn RT : If you are a pro-pitbull activist, slide into my DMs. Setting up a live stream discussion where I offer you to change my mind on the topic. 1 day 15 hours ago
@JosephKahn 4. Crosscheck those avatars with distance and times from the apartment, as well as disappearance from virtual matrix day after abduction. 16 hours 32 min ago
@JosephKahn 2. Use Google or Microsoft 3D mapping to create time pockets of virtual photogammatry. The more pics, the more detailed and accurate. 16 hours 38 min ago
@JosephKahn When I became a dad I became even more acutely aware of humanity's recklessness, among them: guns, environment, ant… https://t.co/HJyEAj1Sy7 19 hours 29 min ago
@JosephKahn What if I were the reincarnation of Jesus? https://t.co/7C4TsEi1CP 1 day 23 hours ago
@JosephKahn RT : GEORGIA Update: more details about the pit bull attack on the 82-year-old woman in Cobb County.… https://t.co/FIVlBPrXaj 1 day 15 hours ago
@Videostatic Billie Eilish "you should see me in a crown" (Takashi Murakami, dir.) https://t.co/Zr9TMkPZdx 10 hours 57 min ago
@flo_tweet RT : She never wanted to leave. Listen to “Jenny of Oldstones” from as featured in :… https://t.co/WSkQVhdrqv 23 hours 43 min ago
@Videostatic RT : Steve was a lovely man...very funny too. I moved to the USA because of Steve and wouldn't have had the career I had… https://t.co/X2jy7dtJsG 6 hours 8 min ago
@JosephKahn If everyone is a King and Queen, who is anyone actually ruling over? 20 hours 33 min ago
@Diddy Happy Easter everyone!!! LOVE ❤️ https://t.co/EnMym2Gpso 1 day 10 hours ago
4x3

Sisqo "Thong Song" (Joseph Kahn, dir.) [1999]

Sisqo - Thong Song

Maybe because it's summer. Or, because director Joseph Kahn mentioned it on Twitter this week. Or, as my friend suggests, in honor of Sisqo's first new album in 12 years. Maybe it's so we can revisit the hot dog cam.

Here's why: Pop can be shameless. It can be absurd. Even dumb. Consider the song itself — my favorite lyric is, "she's got dumps like a truck" — and think about what kind of video we'd get today for it. Probably something NSFW. Yawn. (Although, it'd be amazing to see Eric Wareheim do something for this song)

NSFW wasn't an option in 1999, so you couldn't take the easy way out. But you also couldn't just ignore the song and make something generic. So, Kahn and crew created something that's impossible not to notice. It's clearly a booty video — proudly a booty video — but that also mocks man's fascination with the backside. It's over the top, but it's also lighthearted, comical and dare I say charming?

Artist
Song
Director

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