T.I. "Check This Dig That (Explicit)" (Philly FlyBoy, dir.)

Last time 'The King of the South' came around these parts with a track of his own, he was dropping a video that seemed more like a mini-movie. This time out, T.I. keeps it as grimy as can be: b&w photography, down home locations and a gang of locals (aka: free extras) jostling and jumping in the hopes of being seen on 106 & Park. The clip is narrative-free and focused on the kind of charismatic performance that we saw from T.I. (in a much glossier way) for 'Blurred Lines.'

Doug Stern also writes music video treatments and keeps his stack in rubber bands.