Chipotle has pulled this trick off before, but it's a good one.
The recipe is easy:
1 part great singer and song stylist + 1 part great song that you would associate with the singer +
1 part noble cause + 1 part computer animated video.
So, if you enjoyed Willie Nelson conquering Coldplay's "The Scientist," you should have a similarly good time with Fiona Apple's take on the Willie Wonka tune, "Pure Imagination" — all the while thinking a teensy bit about your food choices (and burritos).