Justin Bieber "All That Matters" (Colin Tilley, dir.)

Justin Bieber - All That Matters

While the teaser made "All That Matters" seem like it an all-growns-up bump and grind, the full video presents something a bit more uncomfortable (or less uncomfortable, depending on your perspective). Which isn't to say that sex isn't in the air here — it is, big time — but Bieber moves all too easily from intensity to playfulness to tentativeness, like a master performer trying to see what role gets the best response.

Production Company
Independent Representative
Executive Producer