@Neliswa0185084 WATCH IT: Sam Smith "How Do You Sleep?" (Grant Singer, dir.) https://t.co/PFBVItyKSM via 1 day 17 hours ago

Kanye West "Only One" (Spike Jonze, dir.)

My friend Doug can tell you about oh so many times that artists talk about making a video like Sinead OConnor's "Nothing Compares 2 U," not realizing how hard it is to create something that unguarded and honest, and how much talent needs to be involved. 

Maybe you watch this video and think about how simple it is. There's seemingly nothing to it, really. But, it's a culmination of perfect choices, starting from the collaboration between Kanye West and Paul McCartney, and a song that literally speaks from a heartbreaking afterlife. And a video by Spike Jonze that knows what to focus on — Kanye's daughter, his wedding band as he holds her hand — and ducking out the track to hear Kanye sing live on that long road where there's nowhere to hide...

I know you like to think it's effortless — and maybe it is when you're Spike, Kanye and Sir Paul — but don't kid yourself that it doesn't take a long journey with lots of heartbreak to get there.

Watch it at kanyewest.com...

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