@raconteurLA Dope NEWS of the day: MVPA and MVPA Awards Return for 2020 (oh, and partner with the ) !! https://t.co/vLOL8a6N3K via 7 hours 9 min ago
@Videostatic RT : Dope NEWS of the day: MVPA and MVPA Awards Return for 2020 (oh, and partner with the ) !! https://t.co/vLOL8a6N3K via 6 hours 53 min ago

Kanye West "Only One" (Spike Jonze, dir.)

My friend Doug can tell you about oh so many times that artists talk about making a video like Sinead OConnor's "Nothing Compares 2 U," not realizing how hard it is to create something that unguarded and honest, and how much talent needs to be involved. 

Maybe you watch this video and think about how simple it is. There's seemingly nothing to it, really. But, it's a culmination of perfect choices, starting from the collaboration between Kanye West and Paul McCartney, and a song that literally speaks from a heartbreaking afterlife. And a video by Spike Jonze that knows what to focus on — Kanye's daughter, his wedding band as he holds her hand — and ducking out the track to hear Kanye sing live on that long road where there's nowhere to hide...

I know you like to think it's effortless — and maybe it is when you're Spike, Kanye and Sir Paul — but don't kid yourself that it doesn't take a long journey with lots of heartbreak to get there.

Watch it at kanyewest.com...

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