Rihanna x Kanye West x Paul McCartney "FourFiveSeconds" (Inez & Vinoodh, dir.)

Rihanna And Kanye West And Paul McCartney - FourFiveSeconds

Another track from the Kanye and Paul McCartney collaboration drops, this time as the lead single for Rihanna's upcoming new album. Vertically constrained to just the center third of the screen, the focus of this silvery b/w clip is Rihanna's emotional performance, with Sir Paul and Yeezus in supportive mode. It's simple and effective, making clear that Rihanna can thrive with music as simple and easily stylist as a pair of blue jeans. (In fact, I wouldn't be shocked if a country cover of this becomes a hit.)

Director of Photography
Executive Producer
Otto Arsenault, Cinematographer


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Reminiscent of the work of Richard Avedon this is a perfect example of "less is more". The focus becomes more about the performance and raw emotion of the track. Visually the meticulous and precise lighting as well as the color grading and editing, shine giving this minimalistic look an artistic painterly feel.