@Diddy RT : Diddy Is Officially Rebooting ‘Making The Band’ With MTV: https://t.co/NH3LtusLW1 https://t.co/VBlJuGg0yX 19 hours 8 min ago
@JosephKahn Tesla never makes commercials because directors just make spec spots anyway. 21 hours 25 min ago
@JosephKahn RT : This clip from the Fox show Beat Shazam is the bleakest thing on television. Darker than Euphoria or Chernobyl. I i… https://t.co/CMpe2iuhdI 23 hours 8 min ago
@Diddy I’ve made my decision... is coming back!!! This will be a global talent search, upload your audition… https://t.co/7lrMoLie7P 22 hours 59 min ago
@questlove we can't dismiss what became of The Source in Oct 94. the musical chairs of Vibe eic wasn't helping… https://t.co/51NzWDsJYm 19 hours 15 min ago
@questlove RT : Shame on you. I was 4 miles away at another facility on the same day. No one is being dishonest. These border facil… https://t.co/z6aausvq40 1 day 11 min ago
@JosephKahn I suspect with social media and cultural entitlement (you're the best!) we're raising more sociopaths who will inte… https://t.co/2B3eLKRqfG 20 hours 21 min ago
@Diddy Upload your auditions now with 15 hours 4 min ago
@Diddy RT : 🚨🚨 It's official. "Making the Band" will return in 2020 https://t.co/BkFSx37xEQ https://t.co/0z9K1Yu17z 21 hours 50 min ago
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@Diddy RT : “MTV and I are back together again." https://t.co/YcpUNcGykZ 19 hours 51 min ago
@Diddy Just upload your audition here using 19 hours 16 min ago
@questlove RT : I’ve tweeted it before & I’ll tweet it again? Does anyone give a damn about the preservation of black music history… https://t.co/4djRuPiciO 22 hours 51 min ago
@Diddy RT : So, 'Making the Band' & Diddy are coming back to MTV next year: 🎤🎤🎤 https://t.co/YJYgNDql4G https://t.co/njEDa0868t 18 hours 26 min ago

Rihanna x Kanye West x Paul McCartney "FourFiveSeconds" (Inez & Vinoodh, dir.)

Rihanna And Kanye West And Paul McCartney - FourFiveSeconds

Another track from the Kanye and Paul McCartney collaboration drops, this time as the lead single for Rihanna's upcoming new album. Vertically constrained to just the center third of the screen, the focus of this silvery b/w clip is Rihanna's emotional performance, with Sir Paul and Yeezus in supportive mode. It's simple and effective, making clear that Rihanna can thrive with music as simple and easily stylist as a pair of blue jeans. (In fact, I wouldn't be shocked if a country cover of this becomes a hit.)

Artist
Director
Director of Photography
Editor
Executive Producer
Otto Arsenault, Cinematographer

Comments

621538863@facebook's picture
Reminiscent of the work of Richard Avedon this is a perfect example of "less is more". The focus becomes more about the performance and raw emotion of the track. Visually the meticulous and precise lighting as well as the color grading and editing, shine giving this minimalistic look an artistic painterly feel.

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