Director Ninian Doff drops you off in a strange wasteland that's part Wizards Of Oz, part Mad Max and part Terminator for this sometimes shocking new Chemical Brorthers video.
Ninian Doff, director: "There are only a handful of bands that have a real iconic history with music videos, alongside their musical legacy and Chemical Brothers are definitely way up there on that list. So getting one of their tracks to write on was exciting, as I pretty much grew up obsessing over their videos.
The track is amazing — it keeps surprising you with pretty-out-there sounds and time changes; I think that actually really informed the development of the idea and directing style. The track almost works like a sound design in film, those huge clanging sounds or crazy rising builds progress throughout the track and you can't ignore them so you have to craft the idea to work with those elements. It’s probably the most any track has been visually linked in my work — pretty much every beat or sample directly matches what the camera or actor is doing.
Working with Ross McLennan — the DOP — I tried to approach this as a perfect score to a cinematic scene. The idea is pretty out there and also quite disturbing (well to other people, I don't think so!) but when you’re making a music video for the Chemical Brothers, I had to push my ideas and creativity as far as I possibly could. I had to make something that was unique, but also gripping.
