A Perfect iPhone video for Lyrical School "Run And Run"

RUN and RUN / lyrical school 【MV for Smartphone】

Screw the landscape view. This J-Pop video takes advantage of your iPhone's natural orientation, while playing lots of tricks to make seem like it's actually taken over your entire phone. 

The effect is somewhat diminished if you watch on a computer, but what kids watch videos on computers these days anyway, right?