Lonely The Brave's latest video is a creative collaboration between One Small Pixel (producer) and Onesize (direction and postproduction).
As one of their biggest fans, Onesize director Rogier Hendriks was delighted to get the opportunity to direct their latest promo for their second upcoming album “Things Will Matter". After the success of the recent epics Black Mire, What If You Fall In and Radar, Lonely The Brave released the stunning video for album highlight Rattlesnakes, the hook-laden track premiered as a ‘World First’ by the DJ who discovered them, Zane Lowe.
Frontman David Jakes had the following to say about the track: “Ever met someone in your life where you just can't stand each other?The more you meet the worse it gets? This is Rattlesnakes.”
Rogier Hendriks at Onesize, the video’s director, said of the video: "Our concept for Rattlesnakes is based on social behaviour and prejudice being learned behaviour, the idea that we have been taught how to behave. We train animals to become who we want until it is implicit and instinctual to them. Humans can be trained as well - to be unpredictable, aggressive and extremely defensive. Sometimes for no reason whatsoever. Disliking another human being can be complex, caused by seeing a distorted view of that person, skewed by a personal, emotional or past event sometimes even unrelated to that person.
The only reason people do not kill, hurt or ruin each other’s lives is because society teaches us not to do so. Nevertheless, there is still a survival instinct humans have, an instinct that cannot be unlearned and in the right conditions, can strike out without control. Visually we wanted to show that there is an inner and outer shell to each person, seemingly dichotomous at first, but becoming more ambiguous as we move through the song. We start to see people's behaviour falling apart, eventually showing their true nature through their own eyes. The beautiful and seemingly perfect exterior has an interior motive too and it’s not always pretty."
