Katie Melua "Perfect World" (Karni & Saul, dir.)

Katie Melua - Perfect World (Official Video)

Nothing better than a morning beverage, especially when those sugarcubes transport your imagination to someplace magical.

Karni & Saul, directors: We love producing these kinds of unique projects. It doesn’t happen a lot in this industry that you are given the rare gift of trust from your client. The one major development that dominated the script was that the story will be built around this subject: a difficulty/challenge occurs and a perfect world situation is presented as a sort of resolution. Sometimes it's a mother's hug and sometimes it's a magical slide down a frozen waterfall. This 'tension and relief' dynamic leads the whole piece. After the initial creative discussions with Katie we were given the opportunity to create something which is close to our heart and that we truly care about.”
“Besides the opening and closing live action shots, the piece is mostly pure CG animation, and despite the incredibly tight turnaround on this we managed to do a fair amount of look development and testing, followed by very rough pencil animatics, which blocked the storyline. A CG animatics was produced while we were modelling and texturing the sets, creating the characters, testing and finalising look development. At the end…two weeks of character animation and rendering (thank you Rebus render-farm for supporting the project!!)"


Production Company