PONCHO "RUN FOR LIFE" (Luciano Podcaminsky, dir.)

Poncho Run For Life

"RUN FOR LIFE" is the latest video clip for Poncho, an electronic trio formed by DJ and producer Javier Zuker, Leandro Lopatín and Fabián Picciano. The single has a special featuring from Uki Goñi, a member of Los Helicópteros and a well-known journalist. The video, directed by Luciano Podcaminsky, invites us on a cinematic trip and a certain appreciation of the complexity and multiplicity of life: electro pop, found-footage and pure psychedelia in the always lovable video clip format. "Joya" is the third studio album by Poncho, is composed of 11 songs and has also the participation of Daniel Melingo and Mimi Maura, among other referents from Argentinean music scene.  

Production Company
BITT ANIMATION, Post-production