Melbourne-based electronic duo American Doubles have made clear with their debut music video that they’re not thinking small scale. They’re thinking big. To say the spectacular music video for their debut single ‘The Swell’ is an ambitious undertaking would be, in short, a gross understatement. But boy has the risk reaped reward.
First, though, the song. ‘The Swell’ is an 80s-inspired, synth-infused, soaring yet chilled out track that takes inspiration from and in turn conjures up nostalgic childhood seaside memories.
Explains one-half of the duo, Rob Smith: “I used to walk to St Kilda Pier and along the beach, which brought back memories of when I was growing up and spending summer holidays at our family’s beach house in Cape Patterson. One of those memories is swimming out with a friend past the breakers, floating on our backs for a while and then diving down trying to touch the sea floor. I wanted to try and capture some of that sense of freedom that can come with being in the moment, letting go and having fun.”
It’s that exact feeling that resonated with co-directors Daniel and Jared Daperis of LateNite Films, who, along with a team of marine biologists, architects, construction workers and freedivers created the clip’s incredible video, shot almost entirely underwater.
The setting really is a feast for the eyes. Showing the story of a woman diving into the sea and suddenly finding herself in the middle of an aquatic bar scene. There are people dancing, drinking, bartenders serving drinks and a certain man who she locks eyes with across the bar. It’s really a typical Friday night for most, except it’s all happening silently and deeply submerged in a pool of water.
This really is something you have to see to understand. Watch the full video and a behind-the-scenes look at how exactly they filmed this ambitious project here below, followed by a Q&A with the band explaining just how they made this crazy idea work.
Read more at http://musicfeeds.com.au/features/premiere-american-doubles-debut-specta...
