After making waves in the fashion world, Leonn Ward continues to impress with ‘Rambo’, the director’s first hip hop video for ATH Kid’s Kareem Kalokoh.
The hotly tipped ATH Kids collective, who i-D credited with “breathing life into Athen’s creative scene” are putting the Greek music scene firmly on the map, with praise from the Fader, Vice, and High Snobriety to name a few.
After meeting online via Instagram a video had to be made. Like Leonn, Kareem has his own strong sense of style, with the resulting video for ‘Rambo’ a unique blend of the both the director and artist. Premiering on Dazed, the video shows Kareem and the Ath Kids on their home turf, and even features the rappers’s mum.
Of ‘Rambo’ Leonn said “This video is so special to me. I wanted my first hip hop video to be true to myself, and true to the artist. When I first saw Kareem on YouTube I knew he was the one. I wanted nothing but him and ATH Kids to be represented in their purest form. Honesty is important to me in my work, so I spoke to Kareem in depth about how we should portray ATH Kids.”
