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Regard "Ride It" (Meji Alabi, dir.)

Regard - Ride It (Official Video)

Kosovan DJ and producer Regard has unveiled the slick official video for his viral smash and Shazam Chart #1 ‘Ride It’. Inspired by Quentin Deronzier’s DANCING THROUGH THE NIGHT series, the captivating visuals from director Meji Alabi portray a dark yet stylish underworld where aggression and playfulness sit side-by-side. With a nod to Nightrider, the video is seen from the perspective of a car that travels through the streets at night.  “I love the idea of all these different things happening in the deep of night,” explains Meji. “And DJ Regard's ‘Ride It’ track I found to be the perfect sound bed for a night cruise where all sorts of madness is going on. The video is a night tale of the intersectionality of two worlds - our lead character and this mysterious vehicle which creeps through the deep of the night.” Already generating upwards of 70 million combined streams, the track is now doing an average of 1.6 million Spotify streams a day reaching #5 on the platforms chart. It also reached #1 on iTunes, Apple Music, Shazam and on Spotify viral charts and is currently sitting at #2 in the UK Singles charts.


Production Company
Director of Photography
Editing Company
Executive Producer
Olan Collardy, Director of Photography
Jonny Tully, Colorist
Dillon Palmer, Post-production
Liam Conwell, Sound Editor
Denova Media, Visual Effects
Grits, First Assistant Director
Trisha Yermolenko, Art Director
Serj Volniy, Stylist
Marina Zhylova, Make-up Artist
Yura Konovalsky, Dima Mikhaylov, First Assistant Camera
Max Matveev, Production Manager
Anton Lukashenko, Steadicam Operator

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