Kosovan DJ and producer Regard has unveiled the slick official video for his viral smash and Shazam Chart #1 ‘Ride It’.
Inspired by Quentin Deronzier’s DANCING THROUGH THE NIGHT series, the captivating visuals from director Meji Alabi portray a dark yet stylish underworld where aggression and playfulness sit side-by-side. With a nod to Nightrider, the video is seen from the perspective of a car that travels through the streets at night.
The song is inspired by a ancient law where you can kill a Welshman within the walls of Chester after midnight as long as it with a crossbow
Directed by Kes Glozier previously commissioned by the V & A and Valentino. He brings his incredible unique talent to this dark narrative. Cinematography by the legendary Seamus McGarvey of Atonement, and Tom Ford’s Nocturnal Animals.
Kes - “It’s my own version of bonnie and Clyde. A story of love and madness, inspired by my own personal love and madness”