I daresay the age of the lyric video may be nearing the end, since the goal of most of them is not to let you learn the lyrics, but to have a cheap/quick visual to get get the song onto the world's #1 jukebox, YouTube. Also, reading sucks.
Lana Del Ray takes a different route here, presenting a loop clearly taken from the beach video she was spotted filming with director Vincent Haycock.
Call it a teaser. Or a visual. But it's definitely cooler and more evocative than most lyric videos.
