September 2007

NEWS: MTV VMA Ratings Recap

The ratings for the 2007 MTV VMAs were up 23% from last year and were the "highest rated telecast on ad-supported cable year-to-date among P12-34." (translation: Ratings blew away anything else on basic cable this year except for that damn High School Musical 2, which debuted August 2 of this year and was the highest rated basic cable telecast of all time. HSM2 also scored records in the kid demo of ages 6-to-11 and those damn tweens aged 9-to-14. [source])

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